Google Completes Deployment of the September 2023 Useful Content Update


Google Wraps Up the September 2023 Helpful Content Update, Modifying AI and Third-Party Content Guidelines.

  • The September 2023 update from Google brings alterations to the guidelines of the Helpful Content System.

  • This update modifies the instructions related to AI-generated content and the hosting of third-party content.

  • Google offers fresh guidance on how to recover traffic following a Helpful Content Update.

Google has concluded the rollout of the September 2023 Helpful Content Update, spanning from September 14th to September 28th. This update incorporates an enhanced classifier and introduces several noteworthy modifications to the Helpful Content System, a Google initiative aimed at prioritizing user-focused content while deprioritizing content created solely for search engine optimization.

Understanding Google's Beneficial Content System: Key Information to Keep in Mind

Google's Helpful Content System collaborates with other mechanisms to assess website rankings according to content quality and relevance. With the September 2023 update, Google has adjusted the system's guidelines and documentation, providing fresh recommendations for those grappling with a decline in traffic.

Significant Revisions in the September 2023 Update

According to Roger Montti of Search Engine Journal, the September update has introduced three crucial modifications to the guidelines of the Helpful Content System:

  • Refinements to the recommendations concerning machine-generated content.

  • Updated regulations governing the hosting of third-party content on subdomains or the main domain.

  • Supplementary guidance on addressing traffic declines in the aftermath of a Helpful Content Update.

Revised Recommendations for Machine-Generated Content

Google's prior standpoint on machine-generated content, which previously leaned toward a preference for human-authored content, has been relaxed. The revised guidelines signify a change in Google's approach to AI-generated content, aligning it more closely with other counsel on producing valuable content.

Modified Recommendations Regarding Machine-Generated Content

Google's prior position on machine-generated content, which previously favored human-authored content, has been relaxed. The revised guidelines signal a change in Google's perspective on AI-generated content, aligning it more closely with other recommendations on crafting useful materials.

Key Takeaways from Google's Gary Illyes Regarding the Update

Gary Illyes from Google shared contextual details about the update, emphasizing the problem of micro-sites. Illyes pointed out that these third-party websites, hosted on subdomains or subdirectories without proper oversight, frequently aim to manipulate search results rather than offer valuable content.

Addressing a question about sitewide signals, Illyes clarified that distinct signals function at different levels, encompassing URL, pattern, host, and domain.

Bouncing Back After a Beneficial Content Update

In the latest update, Google offers fresh guidance for websites impacted by a Helpful Content Update. Site owners are encouraged to pinpoint and rectify unhelpful content by either removing it or replacing it with more valuable material.


The culmination of the September 2023 Helpful Content Update underscores Google's unwavering dedication to refining the caliber and relevance of search results. This update serves as a pivotal component of Google's ongoing mission to deliver more meaningful and valuable content to users.

For website owners and SEO experts, adapting to these changes is of paramount importance. Google's evolving algorithms and guidelines necessitate a proactive approach to stay competitive in the digital landscape. By adhering to the updated Helpful Content System guidelines, site owners can enhance their online visibility and ensure their content resonates with users seeking valuable information.

This adjustment is not merely a routine alteration; it reflects Google's recognition of the evolving digital landscape and the need to prioritize user experience over outdated SEO tactics. As a result, website proprietors should align their strategies with these changes to effectively optimize their search rankings.

In essence, the September 2023 Helpful Content Update symbolizes Google's commitment to fostering a digital ecosystem where quality and relevance take precedence. Adapting to these changes is not just a recommendation but an imperative for those looking to thrive in the ever-evolving realm of online search.

Post a Comment

Previous Post Next Post