What is SEO and how does it work in digital marketing


Search Engine Optimization (SEO)

SEO is a process that helps you rank your blog or website in Google search. If you write a blog with SEO friendly, that’s help you to Rank on top. Search Engine Optimization also helps to generate the organic traffic in your blog. SEO techniques that help both the users search experience and the page's ranking are encouraged by search engines.

For example, if we go to Google and type in any keyword, Google will display us all of the information that is linked to that topic. All of the information we receive comes from various blogs or websites.

SEO refers to our blog ranking first among Google. This is a tactic for boosting the number of visits to your website by placing it at the top of the search engine's rankings.

SEO-why is it important for a blog?

Google searches are based on complete keywords and display the results based on that, if we do not apply the correct keywords, Google will not appear in its list.

We've noticed that when we search on Google, we rarely click to the second or third results page. Google provides the results of the keyword search from their database to find the results, that's why a SEO-friendly website is necessary.

What are the 4 types of SEO?

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

On-page SEO:

On page SEO also called on-site SEO is the method used to make web page content more attractive to search engines and users. On-page SEO strategies frequently included using refining title tags, content, backlinks, and URL.

On-page SEO tools include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images
  • User experience (UX)

Why is On-Page SEO Important?

On-page SEO, also known as on-site SEO, is the practice of optimizing a page's content, tags, and internal links to boost search visibility and traffic.

Google's search algorithm is continually developing. It did 800,000 tests and altered its search algorithm around 5,000 times in 2021. Google still requires assistance in comprehending new information. On-page search engine optimization (SEO) can help with this.

Now we will go through this On-Page SEO Checklist step by step and see how we can use On-Page SEO to have our website ranked at the top.

Include a keyword:

Include your major keyword in your URL to assist search engines and people in understanding the content of your website.

URL Checkup:

URLs will continue to be important, according to Googlers. If such a system is developed in the future, even without the URL, it can be verified that the information on any page is true and has not been tampered with. If this is the case, the URL's significance may be diminished. As a result, you should retain your attention on this to preserve On Page SEO.

As your page contains an address, if the address of a location is incorrect, nobody will be able to find it. There shouldn't be any random symbols, words, or arithmetic in your URL.

Meta Data Checkup:

  • Meta data:

          in the form of tags, is included in the website's header section and provides crucial                               information about your page to search engines. The following are covered by a meta data checkup

  • Meta Title

          This provides search engines with information about the title of your page.
  • Meta Description
          They notify search engines about the information you have submitted on a page.
  • Meta Robots Tag
          These robot tags provide critical information to search engines about any of your pages, such  as             index, no-index, archive, and snippets, among many others.
  • OG Tags

         OG Tag stands for Open Graph Tag. They manage the preview of any of your pages when you                 share them on Facebook. If a user shares your page on Facebook, you want the right preview,                 page title, and description to appear at the top of the page, not any extraneous material. As a                   result, you should seize control of your OG Tags.

  • Twitter Cards
        Twitter cards function similarly to OG tags, except they solely govern how your website is                      presented on Twitter. To keep track of everything, you must look over the information on all  of              your sites and ensure that all of these functionalities are functioning properly. Many tools,  such as          Semrush, Ahref, Screaming Frog, and others, may be used to check these.

 Header Tags

You must appropriately implement all headers like as H1, H2, and H3 on your page. On any of         your pages, try not to use more than one H1 heading. The H1 title of your page should include       your main keyword or focus keyword. Header tags are not a direct ranking factor, but can help       to correctly style the content of a page, making it simpler to read and understand, hence
improving the user experience. And also help to improve the on page SEO.

 Images Checkup

Examine the photos on your website to ensure that they are indexed, that they are optimized         for quick downloads, and that they are in the proper format!

Internal Linking

Internal linking is essential for on-page SEO since it helps Google comprehend the
relationship between your site's pages. Internal links are also amazing for user experience,
its help visitor to discover the more content.
There is no set number of internal links, but we should consider some considerations in this             context.

  • Do not link to another page from the same page twice.
  • Use the links on your page naturally, that is, connect only when necessary.
  • Keep the Anchor Text on your page consistent with the Linking URL.

 Schema Data

It aids Google's understanding and allows the search engine to display the result on the first          page. You can add more than one type of schema data to a single page, but only if the
information you add to the page's schema data is accessible to your visitors.

Page Speed

The speed of your pages is another important ranking element. Google began including page speed as a ranking factor , so be sure your page is designed for quick performance. Please use the appropriate hosting and domain to speed up your page.

Off-page SEO

Off-page SEO encompasses any SEO strategies that do not involve maintaining or publishing content on your website. Off Page SEO is a strategy for increasing the ranking of a website in search engine results pages by using backlinks.
Backlinks are the most significant component of off-page SEO. Lead generation is essential for ranking any website in off-page SEO. More strong backlinks will boost the rating of your website.

10 Off-Page SEO Strategies That Work
  • Link Building
  • Content Marketing
  • Local SEO
  • Guest Posting
  • Reviews
  • Image Submission
  • Article Submission
  • Profile Creation
  • PR
  • Social Media

There are several more techniques to simply accomplish Off Page SEO by establishing High Quality Backlinks.

Technical SEO

Technical SEO is important for every website, however most bloggers neglect the technical SEO while doing SEO and instead focus solely on On Page SEO and Off Page SEO. However, if your website's technical SEO is poor, your chances of ranking will be reduced. Technical SEO refers to website and server enhancements that make it easier for search engine spiders to browse and index your site.

Key elements of technical SEO include:
Site architecture

Technical SEO Advising

  • Improve the performance of your robots.txt and 404 pages.
  • Optimize and increase your website's loading speed.
  • Check that your website is mobile-friendly.
  • Register the website in Search Console.

Local SEO

Local SEO is a search engine optimization (SEO) method that helps your business appear higher prominently in Google's local search results. Google uses a variety of strategies to ensure that your business appears first, which we collectively refer to as "Local SEO."
Local SEO refers to focusing your business in a specific area and ranking it in Google or other search engines.

How to do Local SEO

  • Promote your business on social media:

    You will make a significant profit if you promote your business by building a social media presence for it. You may increase the number of people who see your product by sharing it on social media.

  • Select the right keywords:
    You should only utilise keywords that are relevant to your business. This will improve your business and the quantity of people that visit your website.
  • Register your company with Google My Business:
    This is the essential part of doing local SEO of the website. Once you get your business listed on Google My Business, your business will be visible in your target area and your business will also be visible on Google Maps.

  • Design a website for your company:

          You need develop a website connected to your business, in which you have to speak in depth                   about your product, for example, if there is an e-commerce website, then you need to know its                information. You have to know. and also describe how to buy or order in detail. You can also                  create some blogs about it. You will benefit from creating an article since people will find your                website through search engines.

Benefit of Local SEO

  • Local SEO helps conversions as well.
  • Getting positive feedback from clients on the Internet boosts the popularity of your company.
  • Its help to growth your business.
  • Customers may quickly obtain information about your company.


Your content is the most crucial aspect of SEO, therefore make your page content as distinctive and lucrative as possible. Your user will want to return to your website as a result of this. Maintain proper grammar in your material so that the meaning of your content to your users does not alter.

All of the procedures listed above can help to better prepare your website for ranking and indexing. Always remember that SEO is a practical job that requires less theory and more experience, so if you follow the above-mentioned principles in the same order, you will certainly receive the greatest results.



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